Kitchen, Bedroom, and Living Room Rank as Most Important, But Don’t Forget the Bathtub!

canstockphoto5325819bathtub(Jeff Sorg, OnlineEd) – Today’s home buyers may be looking for some key features that you are not aware of. And they are willing to make sacrifices to get them, according to a  PulteGroup Home Index Survey (PGHI) by PulteGroup, one of the nation’s largest homebuilders.

The kitchen was the most important area, according to 29 percent of Americans. The master bedroom ranked as the second most important room in a new home at 22 percent. And the living room was the third most influential in their decision-making at 18 percent.

“As consumer confidence improves and the appetite for homebuying increases, consumers today aren’t just looking for the biggest house on the block. They’re looking for more efficient use of space and a greater area allocated to ‘workhorse’ spaces, like the kitchen,” said Ryan Marshall, executive vice president of homebuilding operations, marketing and sales for PulteGroup, Inc. “Homebuyers want unique features and amenities and will do what it takes to find the home they truly want, even if they have to pay more for a move-in ready home.”

Other interesting, if not surprising features:

  • Move-in ready home: 64%
  • At least one bathtub in a home: 54%
  • More space than their current residence: 51%
  • His and her closets: 23%
  • Spa-like master bedroom: 23%
  • Large eat-in kitchen area: 23%
  • Kitchen island: 22%

According to the 2014 PGHI, nearly half of adults (44 percent) are willing to give up a location near public transportation in exchange for must-have features in their next home. Further, more than one-third of  respondents (35 percent) said they would give up better schools and proximity to entertainment and shopping (34 percent) for their desired in-home amenities.



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  This article was published on March 9, 2015. All information contained in this posting is deemed correct and current as of this date, but is not guaranteed by the author and may have been obtained by third-party sources. Due to the fluid nature of the subject matter, regulations, requirements and laws, prices and all other information may or may not be correct in the future and should be verified if cited, shared or otherwise republished.

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About Jeff Sorg

Jeff Sorg is a co-founder of OnlineEd®, an online real estate, mortgage broker, and vocational school founded in 1997, where he also serves as Chief Executive Officer, and School Director. Sorg holds vocational and post-secondary school instructor licenses in several states and has authored numerous real estate continuing education and pre-licensing courses and has been awarded the International Distance Education Certification Center's CDEi Designation for distance education. Memberships include ARELLO (Association of Real Estate License Law Officials), the National Association of REALTORS®, Oregon Association of REALTORS®, and Portland Metro Association of REALTORS®. Awards and service include REALTOR® Emeritus in the National Association, Life Member award in Portland Metro Association and Chairperson of the Oregon Real Estate Forms Committee. OnlineEd® provides real estate, mortgage broker, insurance, and contractor pre-license, post-license, continuing education, career enhancement, and professional development and designation courses over the Internet.