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LATEST STORIES

New Property Scams

New Property Scams

Often, on the side of the road, there are handwritten signs with all the charm of a ransom note that say things like "3-br 2-bath home for sale off-market call XXX-XXX-XXXX." I sat in traffic next to one earlier today that was even less specific about what exactly was being offered, saying "Fixer...

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Do Human Property Managers Make Money?

Do Human Property Managers Make Money?

Property management might be one of the most AI-proof careers, not to mention recession-proof. “This is not a business that's ever going to be fully automated," says Doug Brien, CEO and co-founder of Mynd, a residential investment property tech company, "There’s always going to be people involved...

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Eye Tracking in Real Estate

Eye Tracking in Real Estate

Our eyes give us away, and marketers are increasingly focused on measuring micro-eye movements to get past our words and into our minds. This is because, quite frequently, we don't truly know what we want, or do not want to admit to wanting certain things.I'll clarify what I mean by making a...

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