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MLOs: You Could Save Your Borrower Thousands

MLOs: You Could Save Your Borrower Thousands

In “celebration” of high interest rates, many home builders are offering buydowns to sell their inventory. Recent research shows that as much as of 75% of homebuilders are offering buydowns to keep their inventory flowing, which can be extremely beneficial to mortgage...
The Closing Gift: Spend $0 or $20,000?

The Closing Gift: Spend $0 or $20,000?

My aunt and uncle received a closing gift from their contractor, and were a bit put off by it. They were remodeling their home in Los Angeles, and when the renovations were complete, their contractor brought them two bottles of Cristal champagne. He opened one, and...
Virtue Signaling and Profits

Virtue Signaling and Profits

Virtue signaling has a bit of a bad rap, and deservedly so. If you’ve seen someone suggest online that their latest meaningless purchase is saving the environment, then you’ve seen some classic virtue signaling. For example, “I’m taking a stand...
Don’t Lose Out on a $50,000 Commission

Don’t Lose Out on a $50,000 Commission

It can happen quicker than you think; you do a great job selling a $600,000 home, and the seller is so pleased that they recommend you to a friend who is trying to unload their $1,200,000 home. If you’re doing an excellent job with your clients, you need to be...